In any organization, Nothing can improve until people change their behavior. There is a science devoted to behavior, and that science underlies what is taught and described in this book. It will seem simple and it is easy to learn, but when put into practice it becomes a profound, life-changing approach to leadership.

"The behavioral approach has made a huge difference in our organization. The before/after is startling."

Don Hamm, President and CEO, Assurant Health